Keio University

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PROJECTS | 2021

 

Nowa Alfré

Jiaqing Chen, Jiaxin Guo, Natcha Saiwilai, Tran Hoang Bao Chau, Xuanjin Gao, Yoko Sasagawa, Ziyi Zhang

Inspired by the gray jay (Perisoreus canadensis), Nowa Alfré (which is short for No Waste, Always Fresh) imagines a new bioplastic containing extracts from bird saliva that is used as a delicacy in Chinese cooking.

Finalist Team

 

Instructor - 2021

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Matthew Waldman

Over 30 years of interdisciplinary design work has made Matthew Waldman an authority on branding, interactive, digital, and product design. His philosophy of techno-progressivism promotes the synthesis of culture, nature, and technology into a holistic language for universal communication. Matthew is the Founder of NOOKA, the lifestyle design brand that brought the revolution of interface design to physical products and created unique timepieces that reinterpreted how time was told. Before NOOKA, Matthew gained recognition as a pioneer in digital interactive and UX design.