Biodesign Challenge Presents at SynBioBeta SF 2016

Program Director Daniel Grushkin takes part in a panel discussion entitled Biodesign for the Real World: Why Design is Necessary for the Future of the Bio Industry at SynBiobeta SF 2016. 

Biodesign for the Real World: Why Design is Necessary for the Future of the Bio Industry

October 4th, 2016

It’s no secret that most scientists tend to overlook design – sometimes deeming it too non-technical or aesthetically focused, or simply because they find it too displaced from their own field of work. But as it turns out, design is a key element in any industry. If engineering is what turns scientific discoveries into real world products, design is what fits them to real world people.

This is especially important for the biotechnology industry, as it determines not only what a possible product may look like (a very simplistic and straightforward view) but also how users interact with it, the necessary production line to make it possible, and even the way the product itself is thought of in terms of scientific discovery. To exemplify the unique view design brings to the usability and applications of synthetic biology, three exponents of the interaction between synthetic biology and design will be joining us for a fireside chat at SynBioBeta SF 2016 “Biodesign for the Real World”. Learn more. 

Reserve your tickets to SynBioBeta SF 2016 with a discount code "SpeakerPromoSF16” 

http://synbiobeta.com/news/biodesign-real-world/